WIF Group

WIF Group is a diversified business conglomerate providing one-stop solutions across multiple industries, including digital marketing, technology, branding, and business growth strategies. With a vision for innovation and expansion, WIF Group empowers businesses with cutting-edge solutions, strategic insights, and result-driven execution to help them thrive in a competitive market.

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Ishq-e-Adhura By WIFGroup’s First Heartfelt Hindi Romance Book Now on Amazon and Google Play

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WIFGroup Enters the Publishing World with Ishq-e-Adhura – A Story of Incomplete Love

We’re excited to announce a major milestone for WIFGroup — the launch of our first-ever publication, Ishq-e-Adhura by Harshil Chovatiya, now available as a Kindle eBook on Amazon India.

This emotionally rich Hindi romance novel explores the bittersweet journey of incomplete love, unspoken feelings, and the kind of heartbreak that stays with you forever.

💔 What is Ishq-e-Adhura About? A Deeply Emotional Love Story

Written by the talented Harshil Chovatiya, Ishq-e-Adhura is more than a romantic story — it’s a mirror of human emotions that readers will find painfully relatable. It takes you through:

  • The beauty and pain of unfinished love
  • Memories that refuse to fade
  • Emotions that words can barely contain
  • 🖋️ About the Author – Bhoomika badkas

    A passionate poet at heart, I find solace in weaving words that reflect the emotions within. Poetry is not just a hobby—it's my chosen language of expression. I love pouring my thoughts onto paper, believing it's the most powerful way to convey feelings that often go unspoken.
    For me, poetry is more than rhythm and rhyme—it's a mirror of the soul, a space where vulnerability meets strength. Every verse I write carries a piece of my journey, my dreams, and the quiet moments that shaped me. Through my words, I hope to connect with others, heal hearts, and remind readers that they are never alone in what they feel.

    🖋️ About the Author – Harshil Chovatiya

    Harshil Chovatiya is quickly becoming a well-loved name in contemporary Hindi literature. Known for his lyrical style and emotional depth, Harshil writes with a simplicity that resonates deeply with young readers across India.
    His stories are not just narratives — they are emotional experiences, and Ishq-e-Adhura is his most personal yet.

    🔍 Meaning Behind the Title – What Does “Ishq-e-Adhura” Mean?

    "Ishq-e-Adhura" translates to "Incomplete Love" — and that theme runs deep in every chapter. The book explores:

  • Love that never gets closure
  • The ache of separation
  • Memories that linger longer than the relationship itself
  • 📖 Story Summary – A Poetic Journey Through Love and Loss

    In this Hindi romance novel, two soulmates are bound by deep love but separated by life’s cruel timing. The story covers:

  • Their emotional connection
  • Their inner struggles and difficult choices
  • Heartbreaking turning points that change everything
  • It's a slow-burn, emotional journey that’s impossible to forget.

    ✍️ Writing Style – Poetry in Every Line

    CoHarshil’s writing feels like poetry in motion. His unique voice is:

  • 📝 Raw yet poetic
  • Relatable and heartfelt
  • ✨ Simple, but powerfully expressive

  • This is the kind of book you’ll underline, screenshot, and return to when emotions hit.

    ❤️ Why Readers Love Ishq-e-Adhura

    This Hindi love story has struck a deep emotional chord with readers. Here’s what makes it special:


  • Relatable: You’ll see your own memories in its pages
  • Emotional: It doesn’t hold back on the feels
  • Memorable: Full of quote-worthy lines
  • Accessible: Instantly available on Amazon Kindle And Google Play

    💬 Real Reader Reviews

    “Every word hit me like a wave of nostalgia.” “It reminded me of my first love… the one that never quite ended.” “It’s a book that makes you feel seen.”

    Social media platforms like Instagram and Amazon reviews are filled with heartfelt reactions and quotes from readers who felt every page.

    🌱 Life Lessons from the Book

    This book offers more than a love story — it shares insights about life, healing, and emotional truth:

  • Not all love stories need a happy ending
  • Vulnerability is powerful
  • Letting go doesn't always mean forgetting
  • 🛠️ Is This a New Trend for Retailers?

    More retailers are beginning to adopt this model, prioritizing employee wellness over profits—especially on holidays. It may become a growing trend, especially as customer expectations shift towards socially responsible companies.

    🛒 Buy Ishq-e-Adhura on Amazon And Google Play

    📲 Available now on Amazon Kindle

    Google Play


    ✅ Free for Kindle Unlimited subscribers
    💡 Perfect for fans of emotional Hindi fiction and romantic poetry

    🚀 WIFGroup’s Publishing Journey Begins Here

    Ishq-e-Adhura marks the beginning of WIFGroup’s publishing vision — to give a platform to emotionally rich, impactful storytelling in Hindi and other Indian languages.

    This is just the start of our literary journey, and we’re excited to bring you more stories that touch hearts and spark conversations.


    Leading with innovation and strategic vision, our founder has built WIF Group into a powerhouse of marketing, technology, and business growth. With expertise in brand development, digital transformation, and creative solutions, we help businesses scale and achieve lasting success.


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